Client intake and task tracking fail in the same place. The form is a novel, or it is three fields and a hope. Then work starts in someone's inbox with no signed engagement, no owner, and no definition of done. You do not need another practice platform to fix that. You need the fields that open a file, a letter before anyone works, and a board with an exit rule on every card.
This is onboarding for a small accounting firm. It is not the 1040 season pipeline in CPA firm workflow during tax season. It is not the monthly client advisory services (CAS) cycle. Use what small accounting firms should automate first if you are still picking a first automation. AICPA's own beginner example is this one: a form comes in, records get created, a welcome email goes out. (How to build automations in your small firm)
01
Intake is not the tax organizer
The organizer asks what you need to prepare a return. Intake asks whether you should open a file at all, and what you just agreed to do. Mix them and you get a prospect filling out a 1040 questionnaire before they have signed, or a signed client with no EIN on file.
- Intake happens once per new client or new entity, and again only when the service changes.
- The organizer happens every year for tax work, built from last year's return. See how to get clients to send tax documents on time.
- The engagement letter sits between them. No organizer, no books, no advice, until it is signed.
If a prospect wants a "quick look" at a notice or a sale, that is still work. Document it. Do not hide it inside a half finished intake form.
02
The form fields
Keep the public form short enough that a person will finish it. Collect the rest on a call, then type it in yourself. Required on the form is the set you cannot open a record without.
| Field | On the form? | Why |
|---|---|---|
| Legal name and any DBA | Yes | The name on the letter and the ledger |
| Entity type (individual, S corp, partnership, and so on) | Yes | Which engagement letter and which books |
| EIN or SSN, collected through a secure form, not email | Yes, or on the portal right after | You cannot file or set up payroll without it. Do not ask for this in a plain web form if you cannot protect it. |
| Year end and tax year you are being hired for | Yes | A 30 September year end is how you miss a deadline |
| Services wanted (tax, bookkeeping, payroll, bill pay, other) | Yes, checkboxes, not a paragraph | Scope. This becomes the letter. |
| Related entities, named | Yes | So you do not discover the second LLC in March |
| Prior accountant, and whether we may contact them | Yes | You will need last year's return and the trial balance |
| Current ledger (QuickBooks, Xero, none, other) | Yes | Access is a task, not a surprise |
| Who signs, billing email, phone | Yes | The letter and the invoice have to reach a person |
| How they want to send documents (portal only is allowed) | Yes | Set the rule before email becomes the path |
| Owners, percentages, payroll vendors, sales tax states | No, on the call | Too much for a first form, mandatory before books go live |
| Fee conversation | No | You propose. They do not write their own price. |
AICPA's automation write up treats the form as the trigger: map fields into CRM, billing and document storage, then send the welcome. Test it with a dummy submission before a real prospect hits it. (How to build automations in your small firm)
03
Engagement before any work starts
AICPA's Annual Tax Compliance Kit treats an engagement letter as the contract that sets the services you will provide. The sample letters and the terms and conditions addendum were built with CNA, the endorsed underwriter of the AICPA Professional Liability Insurance Program. AICPA tells you to have counsel review them, and to consider your own carrier. The kit includes separate letters for a 1040, an 1120-S, a 1065 and other return types, plus a consulting letter when the work is not a return. Use the letter that matches the work. A 1040 letter does not cover bookkeeping. (Annual Tax Compliance Kit)
The AICPA Professional Liability Insurance Program has a plain warning: a new client, or extra work that sits under different standards, needs a letter. Extra work that takes real time or could matter, such as year end planning, needs a letter. A short addendum or email can cover a minor add on (another state return, a notice reply) if it states the request, your response, the fee, and that the original terms still apply. Texts are a bad place for that. (Do I really need a new engagement letter for that?)
Put this on the board as a gate, not a courtesy:
- No books, no organizer, no "quick research," until the letter for that service is signed.
- A second entity is a second letter, even when the owner is the same person.
- If they ask for something new mid year, stop and write. The board column is Scope change, not a private Slack.
04
The task board you can copy
One board for new work. Recurring tax and CAS jobs live on their own boards after this one is done. Columns are stages. Each card has an owner, a date, and an exit rule.
| Stage | Owner | Exit rule | Do not leave until |
|---|---|---|---|
| 1. Inquiry | Admin | Form in, or a note that they will not complete it and you closed them | You start advice on the phone with no record |
| 2. Fit and fee | Owner | You have said yes or no in writing, with a fee | Staff are already in the old accountant's files |
| 3. Engagement sent | Admin | The right letter is out, for the right entities | A generic letter that does not name the services |
| 4. Signed | Admin | Signed letter on file, billing record created | You open last year's return "just to see" |
| 5. Access and folders | Admin | Ledger access, portal, folders, related entities listed | A bookkeeper is waiting on a login in week three |
| 6. First request out | Admin | Document list or books access request is dated and itemized | A generic "send us everything" |
| 7. Live | Manager | First job is on the tax or CAS board with an owner | The card dies in a "onboarding" column all year |
Stage 6 is where this board hands off to document collection or to the CAS close. Do not run those jobs as subtasks hiding on an intake card. If the firm is on TaxDome, the job that starts after Signed is the TaxDome client onboarding pipeline.
05
What to automate on day one
AICPA lists the onboarding automations that are worth building: create the record in CRM, billing and document storage, create the folder structure, send a standard welcome, notify the team, generate the engagement letter and send it through a secure channel. Alerts when the letter is signed belong in the same family. (How to build automations in your small firm)
Do those. Do not automate the yes. The owner still decides fit, fee and whether the second LLC is in scope.
- Form submit creates the prospect record and a card in Inquiry.
- When the owner marks yes, create the draft letter from the right template and move the card to Engagement sent.
- When the letter is signed, create billing, folders and the portal invite.
- When access is confirmed, create the first document request or the first CAS close card, then move intake to Live.
- A person still writes the fee, picks the letter, and reads anything odd on the form (related party, prior IRS trouble, "we think we are a hobby").
06
A first month with six new clients
Illustrative. A six person firm takes six new clients in January: two 1040s, two S corps that want tax only, one bookkeeping plus tax, one "can you just look at this notice."
| Client | What the board catches |
|---|---|
| Two 1040s | Form, letter, signed, first document request built from last year. They never sit in a shared inbox. |
| Two S corps, tax only | Second letter for each entity. Related payroll company noted as out of scope. |
| Books plus tax | Two letters, two live cards: one on the CAS board, one on tax. Same owner family, different exit rules. |
| The notice | Not a new tax client. Short documentation of the request, the fee, and that the 1040 terms apply to this extra work, or a consulting letter if that is cleaner. |
The notice is the one that causes claims when nobody writes it down. The insurance article's point is that the extra research needs a paper trail, not a memory of a phone call. (Do I really need a new engagement letter for that?)
07
Download the intake board
Download the intake board. It has the form fields, the seven stages, owner, exit rule, and a row you can copy for each new client. Fill dates from the sent folder and the signature log, not from a meeting.
Keep reading on Fabren
Next step
Want the first document request handled after intake?
Once the engagement is signed, the slow part is collecting the file. The tax season operator keeps each missing list current and drafts the follow ups. Your staff approve what goes out. Your CPA reviews and signs every return.
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